In simple terms relating to the mobile space a native app is designed for and needs to be installed on a specific target device (e.g. iPhone) via an app store whilst a mobile web app resides on a server and is accessed via the Internet through the devices web browser.

So, it's a website then? Well, yes and no.

Mobile web apps (applications) typically differ to traditional websites in that they are specifically designed for smaller screens and have user interfaces built around touch and other gestures common in smartphones. Many apps may even look like native applications with tabs, gesture support and more.

Using HTML5 and CSS3 technologies we can build smartphone apps that run in a web browser for a wide range of devices and operating systems - in fact most modern smarthphones inc. those from Apple, BlackBerry, Samsung, Nokia and others.

Native, web app or a combination? Talk to us and we can advise you on the best route depending on feature requirements, audience and budget.